Psychological Momentum

“Psychological momentum” refers to occurrences of strong mental effect. To create such effect requires sufficient logical, emotional, and instinctive appeal.

As a mind attempts to balance the effects upon it in an endeavor to direct affect upon the world around it, the mind categorizes and thus filters information. To understand the mind more clearly, we segregate the mind into 3 general levels of processing; logical, emotional, and instinctive. To alter the mind requires affect upon at least one of these generalized levels and for maximum effect, upon all three.

Logical influence is created through simple irrefutable association (ie; “2 is a number”). These typically include definitions, declarations, and equivalences. Although any one logical step is merely tautological, a series of steps can become very significant and lead to a surprising conclusion. A mind that is carefully examining each step might not accept the conclusion at all until it clearly sees each incontrovertible step leading up to it.

Often in competition with logical affectance, is emotional acceptance. As a mind attempts to deal with the challenge of life, it must select in which direction to lean concerning many issues and thus often in preference to a leaning, it refuses to accept a clearly logical step. Having emotional acceptance is often necessary to allow a logical argument to be heard.

Just as logical argumentation requires a degree of education on the simple associations involved before the conclusion is reached, emotional appeal requires established emotional responses to be instilled or trained before the logical argument is presented. This process can take a long time to establish but once established, logical argumentation becomes easily accepted. Such pre-training is clearing the path for the oncoming logical presentation such as to allow for maximum affect.

The inertial mass within psychological momentum is the actual logical association to be accepted. That association must be as firmly bonded as possible, perhaps by a variety of verification arguments that all lead to the same association. The more firmly irrefutable the logic, the more affect it will have against potential resistance and entropy. Likewise, there is emotional mass comprised of pre-trained emotional responses that can serve either to shuttle the logic into maximum effect, or to resist any affect from the unaccepted inertia of logic. This is largely the concern of diplomacy.

In addition to the traditional and well-known affecters of logic and emotional appeal is instinctive appeal. Instinctive responses occur on a lower level than emotional and often serve to form both emotional and logical associations. Instincts are directly derived from physiological reactions such as drawing back from the heat of a fire or being attracted to the smell of food. Instinctive responses are not always accurate, but tend to be more difficult to overcome regardless of logical or emotional associations. Instinctive responses are the primary affecters in addictions. Even though an addiction behavior might be irrational and hated by the subject, the subject still finds it difficult to alter the behavior.

By properly implementing all three of the levels of influence, affect cannot be resisted. Momentum is the measure of that which cannot be resisted.
Logical Appeal;
logical, pre-accepted,

directly observable,

goal related

Emotional Appeal;
friendly, admirable, rewarding (entertaining or profitable), attractive, respectable,socially accepted

Instinctive Appeal; sensory appeal (sight, sound, smell, feel,..), orderly, simple, non-threatening